If there is a simple and effective Opt-In plugin that integrates perfectly with the Divi theme or any other WordPress theme, it is indeed the Bloom extension ! In this article, you will discover the simplicity and flexibility that Bloom offers. We will also discover all that can be done with this indispensable feature to collect your visitors' emails.
The programme for this article is as follows:
- What is an Opt-In?
- Why choose Bloom?
- Discover the features of bloom :
- Types of displays
- Types of triggers
- Compatibility with email providers
- The various possible designs
- Easy dashboard and statistics
- Tuto => how to use Bloom?
- How to create your first Opt-In?
- How does the Bloom dashboard work?
Announcement: this article contains affiliate links that you will easily recognize. The classic links are in purple and the sponsored links are in pink.
What is an Opt-In?
An Opt-In is a form that allows you to collect the consent of your visitors/users in order to send them emails. These emails can be informative, such as a newsletter, or commercial, such as discount offers, sales, etc.
Without this prior agreement, you will be considered as a SPAMMER, which means that an Opt-In is essential... An Opt-In is supposed to help you convert your visitors into loyal readers or potential customers.
Why choose Bloom?
Bloom is a plugin created and marketed by the ElegantTheme platform. It is a premium plugin, that is to say a paying one, that you can benefit from if you have one of the licenses offered by the platform. This plugin is compatible with all WordPress themes, not only Divi, and allows to connect to many providers, and to create different types of Opt-Ins that will fit all your projects...
All the features of Bloom :
=> 6 types of displays possible:
- Pop-Up :
Bloom allows you to create automatic Pop-Ups that can be triggered under certain conditions that you can set, for example: after a certain amount of time spent on your site, when a user reaches the bottom of an article or page, or even after making comments or purchases. This is an extremely effective way to generate and convert leads
- Fly-In :
Just like Pop-Ups, the Fly-In version is another way to attract the attention of your visitors. The Fly-In version offers the same options as the Pop-Up version but arrives on your site in a different way: the form can arrive at the bottom right corner of the screen for example
- Inline :
Depending on your projects, you may opt for a softer and less intrusive approach than a Pop-Up, you can then use the Inline version. It is managed by generating a shortcode that you can place inside your content and when you want
- At the end of the content :
This is another way to offer an Opt-In. With this option, the Bloom form will automatically be placed at the end of articles and/or pages. This is a less intrusive way to get emails from really engaged visitors as they will have read all your content before signing up for your newsletter. This is the choice I made for AstucesDivi, you can see the form at the bottom of this article
- In a Widget area :
The sidebar and footer are perfect places to add an opt-in form. Bloom is easily integrated with a widget that you place in your favourite widget area
- To lock content :
This option is great because it will allow you to collect subscribers in exchange for unlocking content. Bloom can act as a paywall between your free resources and your visitors, quickly turning traffic into loyal subscribers
=> 6 types of automatic triggers:
- After a certain period :
You will be able to set a time limit for your pop-ups and fly-ins to appear. This means that your visitors will only see your opt-in after a certain amount of time spent on your site.
- Bottom of the page :
Bloom automatically detects when your readers reach the bottom of an article or page and then offers your readers to sign up for your newsletter.
- After a defined scroll :
This trigger allows you to display your sign-up forms only after the visitor has scrolled through a set percentage of your page. For example 50% would mean that the pop-up would appear when the visitor reaches the middle of your page or article.
- After commenting on :
Bloom allows your registration forms to be displayed after the user has commented on your article. This is a sure way to target visitors who are clearly interested in your content.
- After buying :
If your website or blog is also an online shop, this option is essential. You will be able to trigger a registration form right after the order process, so your next newsletters will be well targeted.
- After inactivity :
If a user is inactive on your page for too long, Bloom can trigger a pop-up to get your visitor's attention.
=> 19 email providers!
An email provider is a professional solution that allows you to send emails securely. Instead of using your web host and risking that your newsletters end up in spam, you can opt for an emailing service. Luckily, Bloom is very well equipped in this respect, allowing you to connect your accounts with your providers in order to automatically integrate your new subscribers. Amongst others, you will find MailChimp, MailPoet, Aweber, SendinBlue and many others (and this list is growing regularly).
=> Lots of possible designs!
Bloom's Opt-In forms are highly customisable. You will be able to choose your colours, your border types, add or not an image/logo, choose the position and the colour of the fields, the buttons and more. In addition, it is very easy to configure, you just have to follow the steps suggested when creating your form.
=> Easy dashboard and statistics...
In addition to all the features mentioned above, Bloom also has the particularity of giving us information on the behaviour of our visitors. An intuitive dashboard and a simple statistics report will give us some valuable information.
In particular, you will be able to :
- Increase conversions with A/B Testing:
Bloom's A/B testing allows you to compare the performance of several variations of the same form to better determine which version is the most effective. These different variations will be shown to different visitors and you can compare their conversion rates from the dashboard.
- Conversion statistics :
It is almost impossible to refine and improve conversions without knowing important information such as "when / where / how" forms work best. As a result, the plugin has a per-form statistics report, which can be found in the Bloom dashboard.
- Import / export :
It is also possible to easily import and export your data in Bloom from one site to another.
Tuto: how to use Bloom?
Note that Bllom is a plugin compatible with any WordPress theme. So you can use it with or without Divi.
Read also: Is Bloom compliant with the RGPD?
First: how to create your first Opt-In with Bloom
Step 1: Choose the type of Opt-In
Once you have installed and activated Bloom on your site, you will see a new menu in the left sidebar of your administration screen. You can then start setting up your new Opt-In form:
- Go to the Bloomtab > Optin Forms`.
- Click on New Optin
- Select your preferred optin type. As we mentioned earlier in this article, Bloom offers you 6 possible choices: PopUp, FlyIn, End of Article, Inline, Locked Content and Widget.
Step 2: Connect your email accounts and choose a visual
- You will take care to give a name to your OptIn because you can create several of them, so you will not make mistakes when using them. This name is not visible to the Internet users, it is visible only in your administration.
- Connect Bloom with MailChimp, MailPoet or other email providers. Fill in all the required fields as they appear.
- Click on Next: Design your Optin
- Choose your favourite design:
Step 3: Customise your OptIn form
Bloom lets you set up the entire design so that the form fits perfectly with the design of your site... Everything you set up here will be visible on the front side (visible to your visitors). You can :
- Give your form a title
- Add a message
- Choose an image and its position in the form
- Choose the colour of the form and the fonts
- Deciding on the location of form fields
- Choose field and button styles
- Customise the divider
- Add text to the footer of the form
- Customise the success message, which will appear after registration
- Add your own CSS
- Click Next: Display Settings to continue...
Step 4: Define OptIn form settings
These settings for your form are just as important as the previous ones for the design. This is where you will decide how your OptIn will behave:
- Configure the settings for the appearance of your PopUp. These settings may change depending on the type of OptIn you choose. You will be able to decide on the delay and the triggering parameters of the OptIn.
- You can choose in which type of post your form will appear: page, articles, archives etc...
- You can also decide which categories the form should appear in. This is useful if you send out several newsletters according to the themes of your blog, for example.
- You can also add specific pages on which the form should appear.
- Or decide not to show it on specific content.
- Finally, you can save your settings. Your form is ready and should work.
Second: How does the Bloom Dashboard work?
Once you have created your first OptIn, you will be able to navigate the Bloom Dashboard which will allow you to do a number of things:
Tab 1: Get automatic updates
It is in this tab, with the padlock symbol, that you can insert your Elegant Theme license key so that you can update Bloom as soon as one becomes available.
Tab 2: Statistics
For each of the forms created from Bloom, you will be able to access a statistics table that will allow you to know the number of subscribers over a period of time as well as the conversion rate.
Tab 3: Accounts
You will be able to add as many email provider accounts as you need.
Tab 4: Import / Export
In this tab you can import or export all your Bloom settings. If you regularly create websites, this can save you a lot of time.
Tab 5: The Dashboard Home
You will find all your OptIns in the Bloom homepage, which you can modify, manage or delete according to your needs.
I've tried other OptIn plugins before but Bloom is the one I turn to for every new site I create for my personal or client projects. It's easy to use, intuitive and does its job well. However, it lacks one small feature that other such plugins offer: the appearance of the form when the visitor is about to leave your site. I don't understand why a plugin like Bloom doesn't do this! Maybe this is planned for a future update?