If there is a simple and effective Opt-In plugin that integrates perfectly with the Divi theme or any other WordPress theme, it is indeed the Bloom extension ! In this article, you will discover the simplicity and flexibility that Bloom offers. We will also discover everything that can be done with this essential feature to collect your visitors' emails.
Here is the program of this article:
- What is an Opt-In?
- Why choose Bloom?
- Discover the features of bloom:
- The types of displays
- The types of triggers
- Compatibility with email providers
- The various possible designs
- An easy dashboard and statistics
- Tuto => how to use Bloom?
- How to create your first Opt-In?
- How does Bloom's dashboard work?
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What is an Opt-In?
An Opt-In is a form that allows you to collect the agreement of your visitors/users in order to send them emails. These emails may be for information purposes such as a newsletter for example or for commercial purposes such as discount offers, sales etc...
Without this prior agreement, you will be considered as a SPAMER, so you might as well say that the Opt-In is essential... An Opt-In is supposed to help you convert your visitors into loyal readers or potential customers.
Why choose Bloom?
Bloom is a plugin created and marketed by the ElegantTheme platform. It is a premium plugin, i.e. a paid plugin, that you can benefit from if you hold one of the licenses offered by the platform. This plugin is compatible with all WordPress themes, not just Divi, and allows you to connect to many providers, and create different types of Opt-In that will fit all your projects....
All the features of Bloom:
=> 6 possible display types:
- Pop-Up :
Bloom allows you to create automatic Pop-Ups that can be triggered under certain conditions that you can set up, for example: after a certain amount of time spent on your site, when a user arrives at the bottom of an article or page, or even after making comments or purchases. It is an extremely effective way to generate and convert leads
- Fly-In :
Like the Pop-Ups, the Fly-In version is another way to attract the attention of your visitors. The Fly-In version offers the same options as the Pop-Up version but arrives differently on your site: the form can arrive by the lower right corner of the screen for example
- Inline :
Depending on your projects, you may opt for a softer and less intrusive approach than a Pop-Up, you can then use the Inline version. It is managed by generating a shortcode that you can place inside your content and whenever you want.
- At the end of the content:
This is another way to propose an Opt-In. With this option, the Bloom form will automatically be placed at the end of articles and/or pages. This is a less intrusive way and allows you to collect emails from really committed visitors since they will have read all of your content before subscribing to your newsletter. This is the choice I made for TipsDivi, you can see the rendering of the form at the bottom of this article
- In a Widget area:
Side bars (sidebar) and footers (footer) are perfect places to add an Opt-In form. Bloom integrates easily with its widget that you can place in your favorite widget area
- To lock content:
This option is very interesting because it will allow you to collect subscribers in exchange for content to unlock. Bloom can act as a payment wall between your free resources and your visitors, quickly turning traffic into loyal subscribers
=> 6 types of automatic triggering:
- After a certain period of time:
You can set a time limit to display your pop-ups and fly-ins. This means that your visitors will only see your opt-in after a certain amount of time spent on your site.
- At the bottom of the page:
Bloom automatically detects when your readers reach the bottom of an article or page and then offers your readers to subscribe to your newsletter.
- After a defined scroll:
This trigger allows you to display your registration forms only after the visitor has scrolled a defined percentage of your page. For example, 50% would mean that the pop-up would appear when the visitor arrives in the middle of your page or article.
- After commenting:
Bloom allows you to view your registration forms after the user has commented on your article. This is a secure way to target visitors who are clearly interested in your content.
- After buying:
If your site or blog is also an online store, this option is essential. You will be able to trigger a registration form right after the order process, so your next newsletters will be well targeted.
- After inactivity:
If a user is inactive on your page for too long, Bloom can trigger a pop-up to attract your visitor's attention.
=> 19 email providers!
An email provider is a professional solution that allows you to send emails in complete security. Instead of using your web host and risking that your newsletters end up in spam, you can opt for an emailing service. Luckily, Bloom is very well equipped on this side, it will allow you to connect your accounts with your providers in order to automatically integrate your new subscribers. Among other things, you will find MailChimp, MailPoet, Aweber, SendinBlue and many others (and this list is regularly expanded).
=> Lots of possible designs!
The Opt-In forms offered by Bloom are highly customizable. You will be able to choose your colors, your border types, whether or not to add an image/logo, choose the position and color of fields, buttons and more. Moreover, it is very easy to configure, just follow the steps proposed when creating your form.
=> An easy dashboard and statistics...
In addition to all the features we have just mentioned, Bloom also has the particularity of giving us information on the behaviour of our visitors. An intuitive dashboard and a simple statistics report will give us some valuable information.
You will be able to:
- Increase conversions with A/B Testing:
The A/B testing proposed by Bloom allows you to compare the performance of several variants of the same form to better determine which version is the most effective. These different variations will be shown to different visitors and you can compare their conversion rates from the dashboard.
- Conversion statistics :
It is almost impossible to refine and improve conversions without knowing important information such as "when / where / how" the forms work best. As a result, the plugin is equipped with a statistics report per form, which can be found in the Bloom dashboard.
- Import / export :
It is also possible to easily import and export your Bloom data from one site to another.
Tuto: how to use Bloom?
Note that Bllom is a plugin compatible with any WordPress theme. So you can use it with or without Divi.
Also to be read: Is Bloom compatible with the DGMP?
First: how to create your first Opt-In with Bloom
Step 1: Choose the type of Opt-In
Once you have installed and activated Bloom on your site, you will see a new menu appear in the left sidebar of your administration screen. You can then start setting up your new Opt-In form:
- Go to the Bloom tab > Optin Forms`
- Click on New Optin
- Select your preferred type of optin. We talked about it earlier in this article, Bloom offers you 6 possible choices: PopUp, FlyIn, End of article, Inline, Locked Content and Widget.
Step 2: Connect your emailing accounts and choose a visual
- You will take care to give a name to your OptIn because you will be able to create several of them, so you will not be mistaken when using them. This name is not visible to Internet users, it is visible only in your administration.
- Connect Bloom with MailChimp, MailPoet or other email providers. Enter all the required fields that will appear as you go along.
- Click on Next: Design your Optin
- Choose your favorite design:
Step 3: Customize your OptIn form
Bloom lets you choose to configure the entire design so that the form perfectly matches the design of your site... Everything you set up here will be visible on the Front side (visible by your visitors). You will be able to:
- Give a title to your form
- Add a message
- Choose an image and its position in the form
- Choose the color of the form and the fonts
- Decide on the location of the form fields
- Choose the styles of fields and buttons
- Customize the separator
- Add a text at the bottom of the form
- Customize the success message, which will appear after registration
- Add your own CSS
- Click on Next: Display Settings to continue...
Step 4: Define the settings of the OptIn form
These settings on your form are just as important as the previous ones regarding design. This is where you will decide how your OptIn will behave:
- Configure the appearance settings of your PopUp. These settings may change because they depend on the type of OptIn you have chosen. You can decide how long it will take for the OptIn to appear and how it will be triggered.
- You will be able to choose in which type of post your form will appear: page, articles, archives etc...
- You will also be able to decide on the categories in which the form should appear. This is interesting if you send several newsletters depending on the themes of your blog for example.
- You can also add specific pages on which the form should appear.
- Or, decide not to make it appear on certain specific content.
- Finally, you will be able to save your settings. Your form is ready and should work.
Second: how does Bloom's Dashboard work?
Once you have created your first OptIn, you can navigate in the Bloom Dashboard which will allow you to use different features:
Tab 1: Get automatic updates
It is in this tab, with the padlock symbol, that you can insert your Elegant Theme license key so that you can update Bloom as soon as one is available.
Tab 2: Statistics
For each of the forms created from Bloom, you will be able to access a statistics table that will allow you to know the number of subscribers over a period as well as the conversion rate.
Tab 3: Accounts
You can add as many email service accounts as you need.
Tab 4: Import / Export
In this tab you can import or export all your Bloom settings. If you regularly create websites, this can save you valuable time.
Tab 5: Dashboard Home
It is in Bloom's home that you will find all your OptIns that you can modify, manage or delete according to your needs.
I have already tried other OptIn plugins but it is to Bloom that I turn each time I create a new site for my personal projects or customers. It is easy to use, intuitive and does its job well. However, it would lack a small feature that other plugins of the kind offer: the appearance of the form when the visitor is about to leave your site. I don't understand why a plugin like Bloom doesn't allow you to do that! Perhaps this is planned for a future update?