If there is a simple and effective Opt-In plugin that integrates perfectly with the Divi theme or any other WordPress theme, it is indeed the Bloom extension ! In this article, you will discover the simplicity and flexibility that Bloom offers. We will also discover all the things you can do with this essential feature to collect emails from your visitors.
Here is the program for this article:
- What is an Opt-In?
- Why choose Bloom?
- Discover the features of bloom :
- Types of displays
- Types of triggers
- Compatibility with email providers
- The various possible designs
- Easy dashboard and statistics
- Tuto => how to use Bloom ?
- How to create your first Opt-In?
- How does the Bloom dashboard work?
Announcement: this article contains affiliate links that you will easily recognize. The classic links are in purple and the sponsored links are in pink.
What is an Opt-In?
An Opt-In is a form that allows you to collect the agreement of your visitors/users in order to send them emails. These emails can be informative like a newsletter for example or commercial like discount offers, sales etc...
Without this prior agreement, you will be considered as a SPAMMER, so the Opt-In is essential... An Opt-In is supposed to help you convert your visitors into loyal readers or potential customers.
Why choose Bloom?
Bloom is a plugin created and marketed by the platform ElegantTheme. It is a premium plugin, that is to say paying, that you can benefit if you have one of the licenses offered by the platform. This plugin is compatible with all WordPress themes, not only Divi, and allows to connect to many providers, and to create different types of Opt-Ins that will fit all your projects...
All the features of Bloom :
=> 6 types of displays possible:
Bloom allows you to create automatic Pop-Ups that can be triggered under certain conditions that you can set up, for example: after a certain amount of time spent on your site, when a user reaches the bottom of an article or page, or even after making comments or purchases. This is an extremely effective way to generate and convert leads
- Fly-In :
Just like Pop-Ups, the Fly-In version is another way to attract the attention of your visitors. The Fly-In version offers the same options as the Pop-Up version but arrives differently on your site: the form can arrive at the bottom right corner of the screen for example
- Inline :
Depending on your projects, you can opt for a softer and less intrusive approach than a Pop-Up, you can then use the Inline version. It is managed through the generation of a shortcode that you can place inside your content and when you want
- At the end of the content :
This is another way to offer an Opt-In. With this option, the Bloom form will automatically be placed at the end of articles and/or pages. This is a less intrusive way to get emails from really engaged visitors since they will have read all your content before signing up for your newsletter. This is the choice I made for AstucesDivi, you can see the form at the bottom of this article
- In a Widget area:
Sidebars and footers are perfect places to add an opt-in form. Bloom is easily integrated with a widget that you place in your favorite widget area
- To lock content :
This option is super interesting because it will allow you to harvest subscribers in exchange for unlockable content. Bloom can act as a paywall between your free resources and your visitors, quickly turning traffic into loyal subscribers
=> 6 types of automatic triggers:
- After a certain period of time :
You will be able to set a time limit for your pop-ups and fly-ins to appear. This means that your visitors will only see your opt-in after a certain amount of time spent on your site.
- Bottom of the page:
Bloom automatically detects when your readers reach the bottom of an article or page and then offers your readers to sign up for your newsletter.
- After a defined scroll :
This trigger allows you to display your signup forms only after the visitor has scrolled down a set percentage of your page. For example 50% would mean that the pop-up would appear when the visitor reaches the middle of your page or article.
- After commenting:
Bloom allows your registration forms to be displayed after the user has commented on your article. This is a sure way to target visitors who are clearly interested in your content.
- After buying :
If your website or blog is also an online store, then this option is essential. You will be able to trigger a registration form right after the order process, so your next newsletters will be well targeted.
- After inactivity :
If a user is inactive on your page for too long, Bloom can trigger a pop-up to get your visitor's attention.
=> 19 email providers!
An email provider is a professional solution that allows you to send emails safely. Instead of using your host and risk that your newsletters end up in spam, you can opt for an emailing service. Luckily, Bloom is very well equipped in this area, it will allow you to connect your accounts with your providers to automatically integrate your new subscribers. Among others, you will find MailChimp, MailPoet, Aweber, SendinBlue and many others (and this list is growing regularly).
=> Lots of possible designs!
Bloom's Opt-In forms are highly customizable. You will be able to choose your colors, your border types, add or not an image/logo, choose the position and the color of the fields, buttons and more. In addition, it is very easy to configure, you just have to follow the steps proposed when creating your form.
=> An easy dashboard and statistics...
In addition to all the features we have just mentioned, Bloom also has the particularity of giving us information on the behavior of our visitors. An intuitive dashboard and a simple statistics report will give us some valuable information.
You will be able to :
- Increase conversions with A/B Testing:
Bloom's A/B testing allows you to compare the performance of several variations of the same form to better determine which version is the most effective. These different variations will be shown to different visitors and you can compare their conversion rates from the dashboard.
- Conversion statistics :
It's nearly impossible to refine and improve conversions without knowing important information like "when / where / how" forms work best. As a result, the plugin comes with a per-form statistics report, which can be found in the Bloom dashboard.
- Import / Export :
It is also possible to easily import and export your data contained in Bloom from one site to another.
Tuto: how to use Bloom?
Note that Bllom is a plugin compatible with any WordPress theme. You can use it with or without Divi.
Read also: Is Bloom compliant with the RGPD?
First: how to create your first Opt-In with Bloom
Step 1: Choose the type of Opt-In
Once you have installed and activated Bloom on your site, you will see a new menu appear in the left sidebar of your administration screen. You can then start setting up your new Opt-In form:
- Go to the Bloomtab > Optin Forms`
- Click on New Optin
- Select your preferred optin type. We talked about it earlier in this article, Bloom offers you 6 possible choices: PopUp, FlyIn, End of Article, Inline, Locked Content and Widget.
Step 2: Connect your emailing accounts and choose a visual
- You will take care to give a name to your OptIn because you can create several, so you will not make mistakes when using them. This name is not visible to Internet users, it is visible only in your administration.
- Connect Bloom with MailChimp, MailPoet or other email providers. Fill in all the required fields as they appear.
- Click on Next : Design your Optin
- Choose your favorite design:
Step 3: Customize your OptIn form
Bloom lets you set the entire design so that the form fits perfectly with the design of your site ... Everything you set here will be visible on the front side (visible by your visitors). You can :
- Give your form a title
- Add a message
- Choose an image and its position in the form
- Choose the color of the form and the fonts
- Decide on the location of the form fields
- Choose field and button styles
- Customize the divider
- Add a text in the footer of the form
- Customize the success message, which will appear after registration
- Add your own CSS
- Click Next: Display Settings to continue...
Step 4: Define OptIn's form settings
These settings for your form are just as important as the previous ones for the design. This is where you will decide how your OptIn will behave:
- Configure the settings for the appearance of your PopUp. These settings may change depending on the type of OptIn you choose. You will be able to decide on the delay and the triggering parameters of the OptIn.
- You can choose in which type of post your form will appear: page, articles, archives etc...
- You can also decide which categories the form should appear on. This is interesting if you send several newsletters according to the themes of your blog for example.
- You can also add specific pages on which the form should appear.
- Or decide not to show it on specific content.
- Finally, you can save your settings. Your form is ready and should work.
Second: How does the Bloom Dashboard work?
Once you have created your first OptIn, you will be able to navigate the Bloom Dashboard which will allow you to do a number of things:
Tab 1: Get automatic updates
It is in this tab, with the padlock symbol, that you can insert your Elegant Theme license key so that you can update Bloom as soon as one becomes available.
Tab 2: Statistics
For each of the forms created from Bloom, you can access a table of statistics that will allow you to know the number of subscribers over a period and the conversion rate.
Tab 3: Accounts
You will be able to add as many email provider accounts as you need.
Tab 4: Import / Export
In this tab you can import or export all your Bloom settings. If you regularly create websites, this can save you a lot of time.
Tab 5: Dashboard home
You will find all your OptIns in Bloom's homepage, where you can modify, manage or delete them according to your needs.
I've tried other OptIn plugins before but Bloom is the one I turn to for every new site I create for my personal projects or clients. It's easy to use, intuitive and does its job well. However, it lacks a small feature that other plugins of the kind offer: the appearance of the form when the visitor is about to leave your site. I don't understand why a plugin like Bloom doesn't allow you to do that! Maybe it's planned for a future update?