Black Fryday and Cyber Monday: if you work in the web, you must already know these terms! Even though they have been well known to the general public for a few years now.
But if you are a beginner or if you have just discovered this concept, you should read this article because it should interest you, here is the program:
Announcement: this article contains affiliate links that you will easily recognize. The classic links are in purple and sponsored links are in pink.
1 - What is Black Friday?
In French, Black Friday is translated as "Vendredi Noir". This celebration comes straight from across the Atlantic: from the USA and Canada.
This "celebration" always falls on the same day: a Friday. This means that its date changes every year.
Black Friday takes place the day after Thanksgiving, this holiday is celebrated every 4th Thursday of November...
Kind of like our "Beaujolais Nouveau" which is released on the 3rd Thursday of November 🍷.
This year, Black Friday falls on Friday, November 27, 2020 (the 4th Friday in November). In 2021, for example, Black Friday will fall on Friday, November 26.
Black Friday is the kick-off to the year-end shopping season.
It's a good time to start giving Christmas presents.
Retailers have understood this since the 1970s by offering exceptional sales.
This tradition then not always known in France began to be democratized in recent years. Since then, any e-commerce starts to make special promotions on this day.
Why "black"? Because at the time, the accounting of merchants was done by hand. When the lines were written in red ink, the accounts were negative. When the lines were written in black ink, the accounts were positive. Black Friday marked the time when merchants began to earn money again.
2 - What is Cyber Monday?
Cyber Monday is the Monday following Black Friday.
Originally, sales were only held in physical stores and only for 24 hours.
Then, Cyber Monday was scheduled to continue the sales in online stores.
But it must be said that "all means are good to sell"... Little by little, Black Friday and Cyber Monday have become the "Cyber Weekend and even the "Cyber Week". In short, we do not know what to invent!
3 - How does Black Friday Divi work?
I still remember my early days as a freelancer. I had little cash flow and I had waited for Black Friday to buy my Divi license.
At that time, ElegantThemes already offered a very competitive price! Depending on the position of your order you could earn additional licenses from other products WordPress/Divi.
That is, if you were in the first 50 customers (for example), you would get the discounted Divi license + lots of other licenses.
If your purchase was between the 50th and 100th order, you earned a little less and so on until you only got the discounted Divi license.
It takes only a few minutes to get the best deals, believe me!
For my part, I had benefited from a package including the Divi license at 20% off packaged with the Caldera Form Pro free of charge. That was good enough!
This year (and like every year), ElegantThemes is pulling out all the stops and that's the least we can say! No less than 15,000 prizes will be distributed in licenses and other products (in total)!
Lots of lots will be available for the first arrivals. This is already the case on the Divi Black Friday waiting page where you can register to win a Mac Pro, while waiting for the day.
4 - Black Friday Divi 2020: 15,000 gifts this year!
Like every year, this event is highly anticipated within the WordPress community and ElegantThemes usually manages to make it a "highly anticipated" event.
It's official! More than 15,000 gifts will be distributed for a value of $800,000:
- Free bonuses
- Dozens of exclusive discounts and benefits from partners
- Largest discount ever on Divi subscriptions and upgrades: 25% off
How does it work? This year, Divi's Black Friday will be divided into 2 groups:
- The first group of prizes will be awarded to current Divi customers who upgrade their annual account to a Lifetime license. Everyone who upgrades will receive a gift (while supplies last). These will be Divi Mega, Divi Event Manager, Divi Filtergrid, Divi Blurb Extended, Divi Signatures, Divi Mega Menu, etc.
- The second group of prizes will be given to new customers joining ElegantThemes for the first time. All participants will receive a gift (while supplies last) such as Divi Rocket, Divi Footer Layouts, Divi Den Pro, Divi Menu, Divi Supreme, Divi Overlays, etc. and also layout packs designed especially for black friday.
5 - It's now or never to buy Divi!
If you're planning to buy digital products, Black Friday and Cyber Monday are THE time to be there!
Whether it's to get the Divi license or other licenses or products...
If you were still hesitating, it's now or never to renew or upgrade your license!
But above all, if you are thinking of buying anything, wait a few more days, it's really worth it!
6 - What happens if I am already a Divi customer?
You may be disappointed because you have already purchased your Divi license? As explained earlier in the article, if you have an annual license, the gifts also work for license upgrades. So don't worry, you can still take advantage of Black Friday.
🤩 And if, like me, you're already a lifetime customer, you should know that we'll also have access to special layout packs and enjoy exclusive discounts on products sold in the Divi Marketplace !!!
In addition to all this, you can also enter the draw for a chance to win the Apple iMac.
Well, you'll have to be very lucky to get it, but every year, one lucky Internet user gets it, so why not you?
Divi Black Friday to begin Friday, November 27, 2020 at midnight UTC-6 (add +7h for France)