What is the price of the theme Divi

How much does the Divi theme cost?

Updated on 03/06/24

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What is the price of the Divi theme? How to choose your Elegantthemes license? How to compare rates with others premium themes ? Many people wonder how much the Divi theme costs. It is true that this is not clear to everyone, because the Theme Divi has the peculiarity of being sold under two licences.

This article will enlighten you on this. You will also find a comparison of prices with other WordPress themes like Ocean WP, Astra or even Avada And you will quickly understand that Divi is not expensive!

Here is the program:

How much does the Divi theme cost?

1 – What does the license of Divi d'ElegantThemes include?

If you wish to acquire the theme Divi, you will benefit as a bonus from all the themes and plugins developed by ElegantThemes.

This means that by choosing the Divi theme, you can use:

  • The theme Divi: the flagship theme of ElegantThemes, the one used most frequently by freelancers or web agencies.
  • The Extra theme: a magazine theme that is a close cousin of Divi. This theme can be interesting if you want to create a lifestyle blog, an information blog, etc. with various categories. The design is nice and Extra is compatible with the Divi Builder (the page builder already embedded in Divi). To discover here.
  • the Bloom plugin: an optin plugin to collect the email addresses of Internet users. This connects with your preferred email solution. I've talked to you before. of Bloom in this article.
  • Monarch plugin: an ultra simple plugin to set up and that allows the user to share your content on the social platform of his choice. The design and location of the buttons are simple to customize.
  • Divi Builder plugin: You say, "But the Divi Builder is not Divi?" No, that's what I explained in the article that allowed you to understand the differences between Divi and Divi Builder. The license ofElegantThemes then allows you to use the Divi Builder as a simple page builder as you would on a "lambda" theme. He would then take the place of Visual Composer or Elementor For example. The Divi Builder is therefore compatible with all WordPress themes. I had also done a test of the Divi Builder on the theme Tweety Seventeen (see the video).
  • the +1500 layouts: The Divi Builder offers all-round layouts that you can install in 1 click! In total, this is +1500 layouts distributed in +200 packs ! It's just huge!

You will understand, with all these tools in your hands, you will be able to perform web projects very easily.

Did you know that? You can test Divi for free by visiting on this page and by clicking on "TRY IT FOR FREE"

This is also my case, since I have Divi, I have been using it on all my customer projects and I am also making recasts on my old sites by passing them on to Divi. I explained to you how I realized a redesign of BeTheme to Divi For one of my clients.

Why did I come to migrate (almost) all my sites to Divi? Because I can no longer stand to be dependent on the goodwill of Themeforest theme developers, who update their theme only when they take a look at them!!! Often, these themes embark Visual Composer which updates more often than the themes. If you are using themes from Themeforest, you have to notice that to get updates from Visual Composer, you need to purchase a separate license or wait until the theme offers (finally) the update. Weeks or months can happen with all the security risks that this entails! Get out of here! With Divi, it's clean, I rarely (not to say never) had conflicts with plugins and above all, updates are regular and easy to do.

Also read: 10 good reasons to choose Divi!

2 - How much does the Divi theme cost?

Let's talk money now! What is the price of Divi really? So if we resume, opting for a Divi license, you will not only have the Divi theme but all that goes with it and you will be free to use them... or not.

However, all these tools will be usable on an unlimited number of websitesWhatever license you choose! Yes, yes, an unlimited number of web projects!!!

What differentiates the price is the duration of your license:

2.1 – YEARLY licence at $89

The annual license of ElegantThemes gives you access to 88 WordPress themes, 3 plugins as well as 549 layouts to download in 1 click... for $89 per year. On an unlimited number of installations.

If you do not renew your license after a year, your sites will work but the theme and plugins will not be updated. You will not benefit from the new features and you will no longer be allowed to download new layouts.

Currently, $89 is equivalent to €76. To this, you will have to add 20% VAT.

Divi's annual license will cost you about €92 per year (it may fluctuate depending on the exchange rate).

2.2 - LIFETIME license at $249

Everything included in the annual license is also in the lifetime license to the difference that you will only pay once your license. You won't have to renew it.

This will cost you more initially ($249) but less in the long term.

Currently, $249 is equivalent to €212. Neither will you scarve at 20% VAT

Divi's Lifetime license will cost you about 255€ once and for all (it can fluctuate depending on the exchange rate).

If we do the accounts, 3 years of annual licence cost more than Lifetime license. For my part, it's been a long time since I amortized it

Don't delay! Discover the theme Divi here !

3 – Can we get Divi for free?

In my statistics Google Analytics and in my Google Search Console, I see regularly that internet users visit Astuces Divi after having received the request « get the theme Divi free » in the browser.

First of all, Google crashes by offering my blog to internet users who are looking for Divi for free!!! It's clear... I've only got the child theme of Divi to offer you. You can free download here No consideration.

Then we must stop wanting everything for free and dishonestly. This theme was designed by developers who spent years there to make it a flagship product used worldwide. A product that will save you money and time... so, you understand...

Finally, malicious people or dishonest websites that offer you Divi for free are perhaps exasperated people to see this kind of "counterband" and take advantage of it to inject malware into the plugin or theme code. These malware can infiltrate your files, your database or worse, into your computer. So you will have been warned!!!

4 - Comparison with prices of other WordPress themes

I often hear people say "Divi is expensive". Yeah? Then compare... with what is comparable of course!

4.1 – Divi vs. Ocean WP

Even if Ocean WP is a free and highly appreciated theme, if you want to use all of its features (the CORE EXTENSION BUNDLE), you will have to pay:

  • 39$/year for 1 site only or 40€ VAT per year // or 159$ in lifetime always for 1 single site or 163€ VAT payable in one time
  • $79/year for 3 sites or €81 VAT per year // or $319 in lifetime always for 3 sites or 328€ VAT payable in one time
  • 129$/year for unlimited number of sites VAT per year // or 519$ in lifetime always for an unlimited number of sites that is 533€ VAT payable in one time.

Tariff Ocean WP Core Bundle licences based on the number of facilities possible and the duration of the licence. Read more here.

OceanWP VS Divi Comparison

So to compare what's comparable: the Divi license costs 92€ per year or 255€ at once while the features of Ocean WP Core Bundle costs 132€ per year or 533€ at once for an unlimited number of sites.

4.2 – Divi vs Astra Theme

The Astra theme is a very successful theme. It's of the same temper as it is.Ocean WP but a little easier to configure. It is available in free version but if you want to use the pro version, you will have to pay:

  • Astra Pro Plan: 59$/year for unlimited number of sites or $523 in lifetime version payable at once
  • Mini Agency Bundle Plan: $276/year for unlimited number of sites or $996 in lifetime version payable at once
  • Agency Bundle Plan: $523/year for an unlimited number of sites or 1893$ in lifetime payable at once.

What distinguishes Pro licences for Astra therefore is not the number of possible installations but rather a question of functionality. Learn more about Astra here.

Comparison Astra VS Divi

So for this comparison: the license Divi costs $89 a year or $249 at once then that Astra Pro costs between $59 and $523 per year or between $523 and $1893 at once for an unlimited number of sites.

4.3 – Divi vs. Avada.

Avada is a theme sold on ThemeForest. This is the most sold theme of the platform! Thousands of sites use it... How much will it cost you?

The Avada theme will cost you the modest amount of $60 or 62€ incl.. In view of the exorbitant rates of the other licences cited above, this tariff remains appropriate... Yes, but...

  • the Avada license will be usable only on 1 site
  • you will be entitled to support for only 6 months
  • If you want to access the support for 12 months instead of 6, you will have to pay a surcharge of $18.
  • if after this time you have a question, you will need to renew your support license for $40
  • if you want to use Avada on another site, you will have to buy again
  • An "Extensive License" exists: it is equivalent to lifetime, let's say for use on an unlimited number of sites. Out of support... It costs 2950$ or 3030€ incl. tax !!!
Comparison Avada VS Divi

Can we really compare Avada's extended license with Divi's Lifetime license ? I'll say yes... The only difference is that Divi embarks the Divi Builder while Avada embarks its own page builder – the Fuison Builder – which is a real dinausore. Learn more about Avada.

4.4 – Divi Builder vs. Elementor

The Divi Builder is part of the ElegantThemes license and its prize is the same as for the Divi theme. But if we want to compare the Divi Builder rates with those of ElementorHere's what you need to know:

  • 49$ht/year for one site only or about 50€ VAT per year
  • $99ht/year until 3 sites or about €100 VAT per year
  • $199ht/year up to 25 sites or about €200 VAT per year
  • $499ht/year until 100 sites or about €500 VAT per year
  • $999ht/year until 1000 sites or 1000€ VAT per year

At these rates, you will need to add Buying a premium theme (or using a free theme). And above all, you will notice thatElementor does not offer LIFETIME solution. This means that you will have to renew your license every year.

So let's do a quick calculation: After 10 years, Elementor will have cost you between €500 and €10,000Just that! While with Divi and its Lifetime license, the investment will be 249$ht (about 250€htc) for the same number of sites and the same number of years!!!

Read this complete comparison between Divi and Elementor !

Elementor VS Comparison Divi Builder

So if we had to compare the two manufacturers: using the Divi Builder will cost you 92€ per year while Elementor will cost you 204€ per year for the same unlimited number of sites.

5 - In conclusion: which license Divi choose?

Do you still think that the theme Divi is expensive ???

In conclusion, here is what I say to my students, those I train in business, institute or university:

  • If you are considering creating a simple blog, just for fun => use a free theme such as Astra, Ocean WP or Hestia (read my Hestia review on WP Training).
  • If you still want to use Divi while you are considering creating a single site/blog => Divi will cost you more than other alternatives. But you will save an incredible time on making your site and less worries afterwards because there are many tutorials on the web about Divi that can help you, especially on the blog de Divi Tips and on blog by ElegantThemeBut not that...
  • If you are planning to create multiple sites or blogs (if only 2 or 3) in the near future or later => Choose a solution that will cost you less over the long term. Let it be in cash or on time, because forming a new theme to each new WordPress site, it takes time, believe me !!!

Finally, I would say that Divi is certainly the best price/quality ratio of the WordPress theme market current. But this point of view only commits me (and perhaps that of the +700,000 other purchasers of the Divi license)...

What is the price of Divi

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