What is the price of the Divi theme? How do I choose my Elegantthemes license? How do I compare prices with other premium themes? Many people wonder how much the Divi theme costs. It is true that it is not clear to everyone, because the Divi theme has the particularity of being sold under two licenses.
This article will shed some light on the subject. You will also find a price comparison with other WordPress themes like Ocean WP, Astra or even Avada and you will quickly understand that Divi is not expensive!
Here is the programme:
- What does the ElegantThemes Divi license include?
- How much does the Divi theme cost?
- Can I get the Divi theme for free?
- Divi theme compared to other WordPress themes
- In conclusion, which licence to choose?
Announcement: this article contains affiliate links that you will easily recognise. The classic links are in purple and sponsored links are in pink.
1 - What does the ElegantThemes Divi license include?
If you wish to purchase the Divi theme, you will benefit from all the themes and plugins developed by ElegantThemes.
This means that by choosing the Divi theme, you can use :
- The Divi theme: ElegantThemes' flagship theme, the one most frequently used by freelancers or web agencies.
- The Extra theme: a magazine theme that is a close cousin of Divi. This theme can be interesting if you want to create a lifestyle blog, a news blog, etc. with various categories. The design is nice and Extra is compatible with the Divi Builder (the page builder already embedded in Divi). Find out more here.
- the Bloom plugin: an opt-in plugin that collects email addresses from Internet users. It connects with your favourite email solution. I have already talked to you about of Bloom in this article.
- the Monarch plugin: a plugin that is very easy to set up and that allows the user to share your content on the social platform of his choice. The design of the buttons and their location are easy to customise.
- the Divi Builder plugin: you're thinking "but isn't Divi Builder Divi? No, that's what I explained in the article that allowed you to understand the differences between Divi and the Divi Builder. The ElegantThemes license then allows you to use the Divi Builder as a simple page builder as you would on a "lambda" theme. It would then take the place of Visual Composer or Elementor for example. The Divi Builder is therefore compatible with all WordPress themes. In fact, I tested the Divi Builder on the Tweety Seventeen theme (watch the video).
- the +1500 layouts: the Divi Builder offers ready-made layouts that you can install in 1 click! In total, it is +1500 layouts divided into +200 packs ! It's just huge!
As you can see, with all these tools in your hands, you will be able to accomplish web projects very easily.
Did you know? You can test Divi for free by visiting on this page and clicking on "TRY IT FOR FREE
This is actually my case, since I have Divi, I use it on all my client projects and I also redesign my old sites by switching them to Divi. I had explained how I did it a redesign from BeTheme to Divi for one of my clients.
Why have I come to migrate (almost) all my sites to Divi? Because I can't stand being dependent on the goodwill of Themeforest's theme developers, who only update their themes when they get a look in! Often these themes embed Visual Composer which updates more often than the themes. If you use themes from Themeforest, you may have noticed that to get Visual Composer updates, you have to buy a separate license or wait for the theme to (finally) offer the update. This can take weeks or even months, with all the security risks that this entails! ENOUGH! With Divi, it's clean, I rarely (if ever) had conflicts with plugins and most importantly, updates are regular and easy to do.
Read also: 10 good reasons to choose Divi!
2 - How much does the Divi theme cost?
Let's talk about money now! How much does Divi really cost? So if we recap, by opting for a Divi license, you will not only get the Divi theme but all that goes with it and you will be free to use them... or not.
However, all these tools will be usable on an unlimited number of websites, whatever the license you choose! Yes, yes, an unlimited number of web projects!
The difference in price is the duration of your licence:
2.1 - The YEARLY license at $89
The annual license of ElegantThemes gives you access to 88 WordPress themes, 3 plugins and 549 layouts to download in 1 click... for 89$ per year. On an unlimited number of installations.
Please note: if you do not renew your licence after one year, your sites will work but the theme and plugins will not update. You will not benefit from the new features and you will not be allowed to download new layouts.
Currently, $89 is equivalent to €76. To this you will have to add the 20% VAT.
Divi's annual licence will cost you approximately €92 per year (this may fluctuate depending on the exchange rate).
2.2 - LIFETIME licence at $249
Everything that is included in the annual licence is also included in the lifetime licence, with the difference that you only pay for your licence once. You will not have to renew it.
It will therefore cost you more initially ($249) but less in the long run.
Currently, $249 is equivalent to €212. You will also not be charged 20% VAT on this.
Divi's Lifetime license will cost you approximately €255 once and for all (this may fluctuate depending on the exchange rate).
If you do the maths, 3 years of annual licence costs more than the Lifetime licence. As for me, it's been a long time since I paid it off 🙂
Don't delay! Discover the Divi theme here !
3 - Can I get Divi for free?
In my Google Analytics statistics as well as in my Google Search Console, I regularly see that people visit Divi Tips after entering the query "get Divi theme for free" in the browser.
First of all, Google screws up by offering my blog to people who search for Divi for free! It's clear... I only have Divi's child theme to offer you. You can download it for free here without compensation.
Secondly, you have to stop wanting everything for free and in a dishonest way. This theme has been designed by developers who have spent years on it to make it a flagship product used all over the world. A product that will save you money and time... so you get the idea...
Finally, malicious people or websites that offer you Divi for free may be people who are exasperated by this kind of "bootleg" and take advantage of it to inject malware into the plugin or theme code. This malware can infiltrate your files, your database or even worse, your computer. So you have been warned!
4 - Comparison with the prices of other WordPress themes
I often hear people say "Divi is expensive. Is it? Let's compare then... with what is comparable of course!
4.1 - Divi vs. Ocean WP
Even if Ocean WP is a free and very popular theme, if you want to use all its features (the CORE EXTENSION BUNDLE), you will have to pay :
- 39/year for 1 site only, i.e. 40€ TTC per year // or $159 in lifetime always for 1 site only, i.e. 163€ TTC payable in one go
- 79/year for 3 sites or 81€ TTC per year // or 319$ in lifetime always for 3 sites or 328€ TTC payable in one go
- 129/year for an unlimited number of sites, i.e. 132€ per year // or $519 in lifetime for an unlimited number of sites, i.e. 533€ TTC payable in one go.
The Ocean WP Core Bundle license fee is based on the number of possible installations and the duration of the license. Read more here.
So to compare what is comparable: the Divi license costs 92€ per year or 255€ at once while the features of the Ocean WP Core Bundle costs 132€ per year or 533€ at once for an unlimited number of sites.
4.2 - Divi vs Astra Theme
The Astra theme is a very powerful theme. It is similar toOcean WP but a bit easier to configure. It is available in a free version but if you want to use the pro version, you will have to pay:
- Astra Pro Plan: $59/year for unlimited sites or $523 for lifetime version payable in one go
- Mini Agency Bundle Plan: $276/year for an unlimited number of sites or $996 for a lifetime version payable at once
- Agency Bundle Plan: $523/year for an unlimited number of sites or $1,893 in lifetime payable in one go.
The difference between Astra's Pro licenses is therefore not the number of possible installations but rather a question of functionality. Read more about Astra here.
So for this comparison: the Divi license costs $89 per year or $249 at one time while Astra Pro costs between $59 and $523 per year or between $523 and $1,893 at one time for an unlimited number of sites.
4.3 - Divi vs. Avada.
Avada is a theme sold on ThemeForest. It is the best selling theme on the platform! Thousands of sites use it... How much will it cost you?
The Avada theme will cost you the modest sum of 60$ or 62€ TTC. Considering the exorbitant prices of the other licenses mentioned above, this price remains reasonable... Yes but...
- the Avada license will be usable only on 1 site
- you will be entitled to support for 6 months only
- if you want to access the support for 12 months instead of 6, you will have to pay an extra $18
- if after this time you have a question, you will have to renew your support license for $40
- if you want to use Avada on another site, you will have to buy it again
- an "Extended License" exists: it is the equivalent of the lifetime, say for use on an unlimited number of sites. Excluding support... It costs 2950$ or 3030€ TTC !!!
Can we really compare Avada's extended license with Divi's Lifetime license? I would say yes... The only difference is that Divi has the Divi Builder on board, whereas Avada has its own page builder - the Fuison Builder - which is a real dinausore. More about Avada.
4.4 - Divi Builder vs. Elementor
Since the Divi Builder is licensed by ElegantThemes, the price is the same as for the Divi theme. But if you want to compare Divi Builder's pricing with Elementor's, here's what you need to know:
- 49$ht/year for 1 site only, i.e. about 50€ TTC per year
- 99$ht/year up to 3 sites or about 100€ TTC per year
- 199ht/year up to 25 sites, i.e. about 200€ per year
- 499$ht/year up to 100 sites, i.e. about 500€ TTC per year
- 999$ht/year up to 1000 sites or 1000€ TTC per year
On top of these prices, you will have to add the purchase of a premium theme (or the use of a free theme). Most importantly, you will notice thatElementor does not offer a LIFETIME solution. This means that you will have to renew your license every year.
So, let's do a quick calculation: after 10 years, Elementor will have cost you between 500€ttc and 10.000€ttc, only that! Whereas with Divi and its Lifetime license, the investment will be 249$ht (about 250€ttc) for the same number of sites and the same number of years!!!
Read this full comparison between Divi and Elementor !
So if we were to compare the two manufacturers: using the Divi Builder will cost you 92€ per year while Elementor will cost you 204€ per year for the same unlimited number of sites.
5 - In conclusion: which Divi license to choose?
Do you still think that the Divi theme is expensive?
To conclude, this is what I tell my students, those I train in companies, institutes or universities:
- If you plan to create a simple blog, just for fun => use a free theme such as Astra, Ocean WP or Hestia (read my review of Hestia on WP Formation).
- If you still want to use Divi but are planning to create a single site/blog => Divi will cost you more than the other alternatives. But you will save an incredible amount of time on the creation of your site and less worries afterwards because there are many tutorials on the web about Divi that can help you, especially on the Divi's Tips blog and on the ElegantTheme blogbut not only...
- If you plan to create several sites or blogs (even 2 or 3) in the near or distant future => opt for a solution that will cost you less in the long run. Whether it's in money or in time, because learning a new theme for each new WordPress site, it takes time, believe me!
Finally, I would say that Divi is certainly the best value for money on the WordPress theme market today. But this point of view is mine alone (and maybe that of the other 700,000+ Divi licensees)...