SEO is the English term for natural referencing of websites. The Divi theme is one of the few WordPress themes that includes options to improve its SEO. But is it enough to make it SEO-friendly ?
From the theme options, we can activate the SEO fields of the home page, the articles and the index. There are 3 sub-tabs that we will discover below. We will also see if it is interesting to use them.
Here is the programme of the article:
- The SEO tab on the homepage
- The SEO tab of the articles
- The SEO Index tab
- Should I use Divi's SEO options?
- Other Divi theme options
Announcement: this article contains affiliate links that you will easily recognise. The classic links are in purple and sponsored links are in pink.
1 - The SEO tab on the homepage
- Enable / Disable: This is where you can enable the SEO fields for your homepage. By activating these fields, they will become operational.
- Enter the fields: once the SEO fields are active, you can start entering your descriptions, title and keyword. We are talking about the homepage only.
- Automatic title: In case you leave the first 4 options set to "disable", the Divi theme will then offer to automatically generate a title in 3 versions:[Blog Name + Blog Description] or [Blog Description + Blog Name] or [Blog Name Only]. If you're wondering what this means and where the theme will get this information from, it's very simple: it will use what you have entered in the Settings > General tab of your site. That is, the "site title" and "slogan" fields .
- Choice of separator: this is just a small option that allows you to choose the element that will separate the title and the name of your blog. Generally we choose a "pipe" or a "dash" ( | or - )
- Save: As usual, after making changes, do not forget to save them.
2 - The SEO tab of articles
- Enable / Disable: as with the homepage, this is where you can enable custom SEO fields for each of your articles.
- Generate field structure: Here you can enter some kind of structure so that the SEO fields are filled in automatically for each article. Generally : seo_title to auto generate the title, seo_description and seo_keywords.
- Automatic title : idem home page
- Choice of separator : same as home page
- Save: Don't forget to save your changes.
Please note that if you want to use Divi's SEO fields from within an article, you will need to activate the "custom fields" and enter them at the bottom of each article. To better understand, I have prepared a short video.
Getting started with Divi, discover all the articles to start with peace of mind!
3 - The SEO Index tab
This is where you set the SEO options for the category archive pages.
- Enable canonical URLs: Canonicalisation helps prevent duplicate content from being indexed by search engines and therefore can help avoid duplicate content penalties and pagerank degradation. Some pages may have different URLs all leading to the same place. For example, my-domain.com, my-domain.com/index.html and www.mon-domaine.com are all different URLs leading to your home page. From a search engine perspective, these duplicate URLs, which often occur due to custom permalinks, can be treated individually rather than as a single destination. By enabling this option, you can then tell the search engine which URL you want to use officially. Read this article to more about Canonical URLs.
- Allow meta-descriptions: allow meta-descriptions for categories.
- Automatic title generation method: same as for pages and articles.
- Choice of separator: same as for pages and articles
- Save: don't forget to save.
Did you know that you can test Divi for free? Go to this page and click on "TRY IT FOR FREE
4 - Should I use Divi's SEO options?
These SEO options can be interesting for those who are just starting out or who don't need to do a proper SEO.
To be honest, I never use it. I use the YOAST SEO...
Do the meta fields in Divi replace the fields in the Yoast SEO extension? Yes, in fact, this option does the same job as the Yoast extension fields at the bottom of each article.
Is Divi's SEO module as relevant as YOAST? No. YOAST is one of the best SEO plugins on the market. It's a real Swiss army knife.
In addition to offering fields for customising metas, it does so much more: you can set many options that boost your site's SEO.
So the question is: why did ElegantThemes include an SEO module in its theme since it is not the best? Simply because it may be sufficient for some projects. It may even be suitable for some users who dread installing and setting up an advanced plugin like YOAST or SEOPress.
5 - Other Divi theme options
To go further, I suggest you browse through the other articles in this series dedicated to Divi options:
- How to set up the General tab of the Divi theme ?
- How to set up the Navigation tab of the Divi theme ?
- How to set up the Divi theme creator tab
- How to set up the Layout tab of the Divi theme ?
- How to set up the Ads tab of the Divi theme ?
- How to set up the SEO tab of the Divi theme? (you are on this article)
- How to set up the Integration tab and Updates tab of the Divi theme ?