Divi vs. Elementor: the ultimate objective guide!

Updated on 17/03/2021 | Published on 13/03/2020 | 40 comments

Divi or Elementor? I was hesitant for a long time to get into this type of article for two reasons:

  1. I didn't really want to take a position between two competing tools.
  2. This article is a lot of work (+5200 words)...

But in view of what I found on the web, I wanted to offer you my vision of this complete guide because for the moment, I only found "too much advertising" articles that were not objective enough or not detailed enough.

Here, I offer you a battle Divi vs. Elementor very objective. I will only give my opinion in the conclusion...

I'll try to offer a true step-by-step, feature-by-feature comparison of Divi versus Elementor. I'm going to address the strengths as well as the weaknesses...

In short, the idea is not to influence you but rather to help you choose between Divi and Elementor.

However, you have to compare what is comparable! So this article will present the Pro version of Elementor because the free version cannot be compared to Divi, it would be lost in advance...

Anyway, let's not waste any more time and get to the heart of the matter...

Announcement: this article contains affiliate links that you will easily recognize. The classic links are in purple and sponsored links are in pink.

1 - Divi or Elementor in a few figures

Let's start with a broad overview of these two tools. It's good to explain the context to better understand the rest of this Divi vs. Elementor comparison.

1.1 - Some figures about Divi

Divi is the flagship theme of Elegant Themes' theme store. It was released at the end of 2013. The Divi Builder as a standalone plugin, meanwhile, will be released in 2015.

As you may know, the Divi Theme should not be confused with the Divi Builder. These are two different products.

The Divi Builder being a Page Builder, it is indeed the one that will be the subject of this comparison against Elementor (and not the Divi theme).

1.2 - Some figures about Elementor

Elementor is the best challenger to Divi.

What has strongly contributed to its success: its free version - already very efficient - is directly available on the official WordPress plugins directory. This was not the case for most page builders at the time, which were often only available as premium versions.

So in 2016, Elementor comes to change the landscape of free page builders by offering a very promising builder accessible to everyone.

As soon as it was released, it proposed a page construction directly in front-end while its competitors proposed either a construction in back-end, or a back-end construction + in front-end (at choice, which is the case of Divi).

1.3 - Comparative and summary table

Figures updated on July 3, 2020

Figures as of July 3, 2020DiviElementor
Year of releaseTheme: Dec. 2013
Builder : Oct. 2015
Free : May 2016
Pro: Dec. 2016
Active facilities (free of charge)- –Free version:
5 million
Pro licenses sold702.000???
Number of employees100131
5 star review 7078 5-star reviews out of 7317 (TrustPilot) or 97% satisfaction4930 5-star reviews out of 5308 (on WordPress) or 93% satisfaction

When you see thatElementor already has more than 5 million active installations, it could make Elegant Themes blush , which has "only" 702,000 licenses sold. And yet, these numbers are not comparable!!!

Indeed, Divi licenses are sold for an unlimited number of sites, which does not allow us to know exactly how many sites are using Divi.

If we assume that each Divi license is used on an average of 10 sites, that would mean that Divi is used on 7.2 million sites.

For example, I myself use it on about twenty sites and I am far from having the productivity of an agency! So, this figure, we can only imagine...

2 - Divi vs. Elementor: a price story?

Now that we know a bit more about the history of the two expansions, let's talk about money...

Indeed, this is often a criterion of choice for some users.

The pro licenses of these two page builders do not work the same way. Here again, it will be difficult to compare them. Their business model is different and this is also what can change the deal, depending on your needs...

Divi's license offers 2 plans: a yearly plan or a "lifetime" plan that you only pay once... While Elementor does not offer a "lifetime" plan, you will have to pay again every year. In addition, Elementor offers 5 plans that differ depending on the number of installations.

To better understand the difference in price, I propose this table:

Divi AnnualDivi LifetimeElementor Pro
1 site89 (each year)249 (one time only)49$(each year)
1 site after 10 years costs...890$249$490$
3 sites89 (each year)249 (one time only)99 (each year)
3 sites after 10 years cost...890$249$990$
Between 3 and 25 sites89 (each year)249 (one time only)199 (each year)
25 sites after 10 years cost...890$249$1990$
Between 26 and 100 sites89 (each year)249 (one time only)499$
100 sites after 10 years cost...890$249$4990$
Between 101 and 1000 sites89 (each year)249 (one time only)999$
1000 sites after 10 years cost...890$249$9990$
Pro theme includedYesYesNo
Bonus includedBloom + Monarch Bloom + MonarchNo

I think this table explains the price differences between Divi and Elementor.

It is clear that annual licenses represent a substantial budget after a certain number of years, whether for Divi or Elementor.

For example, a site created with Elementor costs more than a site created with Divi Lifetime after the 5th year of the site.

The number of sites that can be created with a single license also comes into play and increases the budget over the years.

This suggests that if your business is creating sites for your clients, Divi is more advantageous. On the other hand, if you need a page builder for your personal site, Elementor will be more advantageous for the first 4 years (in case you use a free theme).

To learn more about the rates, I suggest these two articles:

3 - Theme, Theme Builder, Page Builder: help!

If you get started with WordPressI'm sure you've read up on the subject and come across some strange terms.

When you start to discover the world of themes and page builders, certain words come up often: Theme, Page Builder, Theme Builder, Visual Builder, modules, widgets, etc.

I understand that one can get lost in it!

3.1 - Glossary for clarity

To see more clearly in this WordPress jungle, here are some explanations.

WordPress theme

WordPress needs a theme to function. Themes determine the look and feel of your site.

There are lots of themes! Some are free (or freemium) and others are premium.

Free themes are often limited and that's why users prefer to use paid themes but richer in possibilities and features.

Page Builder

They are "page builders".

To illustrate this point, page builders allow you to build, brick by brick, the layout of your pages or articles.

Page builders only act on the "content" part of your page (or post). In other words, on the part where you are allowed to write = the same part used by the WordPress editor.

To better understand, I advise you to read this article dedicated to the basics of the theme, the page builder and WordPress.

Theme Builder

The Theme Builders allow you to act on parts of the site that are not accessible using a Page Builder.

For example, a theme builder will act on the header of your siteon the footer and on special pages such as category archives, product archives, etc.

This is a very useful feature to get a fully customized site.

BothDivi and Elementor Pro have a theme builder (Elementor free does not).

Read this article which explains how the Divi Theme Builder works.

WooCommerce Builder

WooCommerce Builder is the term used for page builders acting on WooCommerce product sheets. Some Page Builders do not allow to be used on products in the store.

Divi Builder or Elementor Pro allow you to build WooCommerce product sheets but this is not the case with Elementor Free.

Modules

The term "module" is used to describe the "little bricks " available to create the layout from the Divi Builder.

To know everything about modules available in the Divi Builder, go here.

Modules Divi
Divi's modules are the "bricks" that will make up your layout

Widgets

The term "widget" is used by WordPress to name the small features that can be added to a sidebar or footer, from the Appearance > Widgets tab.

But the term "widget" is also used by Elementor to name the "little bricks" available in the builder.

Widgets Elementor
Elementor widgets are the "bricks" that make up your layout

In other words, Elementor Widgets are the equivalent of Divi Modules.

Add-ons

These are additional features, often provided by third-party extensions.

These add-ons are available as plugins but we prefer the term add-ons because they are not functional if the "parent plugin" is not active.

There are add-ons for Gutenberg (the WordPress editor), for Divi and for Elementor.

Pop-Up Builder

A popup builder is a feature that allows you to create PopUp with the Modules or Widgets of a Page Builder.

Divi or Elementor Free do not allow this feature but Elementor Pro does.

Learn more about the Elementor PopUp Builder.

3.2 - Comparative table

This table will allow you to quickly compare what can be done with Divi or Elementor.

Divi BuilderElementor (free)Elementor Pro
Need a theme?YesYesYes
Theme of choiceDivi ThemeAstra, Neve, OceanWPHello theme (free)
All compatible themes ?YesMost of them. Most of them.
WooCommerce Builder ?YesNoYes
Theme Builder feature ?YesNoYes
Free add-ons ?+++++++
Popup Builder? featureNo. Use PopUp for Divi (free).NoYes
Back-office construction ?YesNoNo
Front-Office construction ?YesYesYes

I'm talking about a "theme of choice" but you can, of course, use these page builders on any theme, except incompatible ones. The Hello theme is the theme proposed by the Elementor developers. You're wondering why I didn't mention it in the free Elementor column? Because it's a theme that needs a Theme Builder to be fully effective and the free version of Elementor doesn't offer this feature. Read my review about it.

4 - Modules vs. Widgets: which page builder is the richest?

Let's move on to the most interesting part of Pages Builder: the functionality provided by its modules or widgets.

If you want my opinion, it's not really the number that counts but rather their usefulness and the options that are proposed with each module (or widget). Because a module without a lot of customization options is most often uninteresting.

Each Page Builder therefore includes modules that also contribute to their success.

4.1 - Page builder modules or widgets

Module - WidgetDivi BuilderElementor FreeElementor Pro
Accordionxxx
Alert0xx
Menu anchor0xx
Animated Headline00x
Call to action - Call to Actionx0x
Archive Title00x
Archive Post00x
Audio - SoundCloudxxx
Author Box00x
Side bar - Colonne latéralexxx
Toggle - Back and forthxxx
Blog - Postx0x
Blockquote00x
Icon box0xx
Image box0xx
Shopx00
Buttonxxx
Map - Google Mapxxx
Folded screen cardx00
Search - Search Formx0x
Code - HTMLxxx
Full width codex00
Short code0xx
Comments - Post Commentsx0x
Bar counter - Progress barxxx
Circle counterx00
Number counter - Counterxxx
Countdown timer - Countdownx0x
Full screen headerx00
Featured Image00x
Internal Section0xx
Article Sliderx00
Full width article sliderx00
Video Slider - Media Carouselx0x
Slider Slide - Image carouselxxx
Full screen sliderx00
Slider00x
Email optinx00
Facebook Button00x
Facebook Comments00x
Facebook Embeds00x
Facebook Page00x
Flip Box0xx
Contact formx0x
Gallery xxx
Imagexxx
Full width imagex00
Read more0xx
Icon list0xx
Menu - Nav Menux0x
Full screen menux00
Post navigation - Post navigationx0x
Star rating0xx
Tabxxx
Personx00
Portfoliox0x
Filterable portfoliox00
Full screen portfoliox00
Post info00x
Post Excerpt00x
Summary - Iconxxx
Login - Loginx0x
Reviews00x
Social Follow - Social network iconsxxx
Share button00x
Separator - Spacerxxx
Site Logo00x
Site Title00x
Sitemap00x
Tableau des tarifs - Price Tablex0x
Table if contents00x
Price List00x
Text - Text Editorxxx
Post Title / Page Titlex0x
Full screen job titlex00
Title (h2, h3, etc.)0xx
Testimonialxxx
Testimonial Carousel00x
Template00x
Videoxxx
Yoast BreadCrumbs00x
TOTAL473066

This table shows that Elementor in the free version does not offer some essential widgets (such as displaying the latest articles). This means that you will quickly be tempted to upgrade to the pro version.

This table also shows that Elementor Pro has a large advantage over the modules embedded in the Divi Builder: almost twenty more!

However, note that some features are similar in the options of some modules. Just because a module or widget is missing doesn't mean that the same purpose can't be achieved.

All this complicates this Divi vs Elementor comparison because some features are intertwined. If you use both page builders, you know what I mean...

4.2 - The modules or widget WooCommerce Builder

The Divi's WooCommerce Builder modules are only active if WooCommerce is installed on your site. As for Elementor's WooCommerce widgets, they are only available in the pro version.

Module - WidgetDivi Builder Elementor Pro
Product Archive0x
Archive description0x
Woo Add to cart - Add-to-cartxx
Custom Add to Cart0x
Woo Cart Notice x0
Woo Commentsx0
Woo Description - Short Descriptionxx
Woo Galleryx0
Woo Image - Product Imagexx
Woo Additional information - Additional informationxx
Woo Meta - Product Metaxx
Woo Breadcrumbxx
Woo Price - Product Pricexx
Woo Related Products - Product Relatedxx
Woo Rating - Product Ratingxx
Woo Stock - Product Stockxx
Woo Tab - Product Data Tabxx
Woo Title - Product Titlexx
Woo Upsell - Upsellsxx
Menu Cart0x
Product0x
Product Category0x
WooCommerce Page0x
TOTAL1620

Elementor Pro offers 4 additional WooCommerce widgets compared to Divi. Note that Divi also offers the same functionality as these missing widgets but as embedded options in other modules.

5 - Layouts to download: Divi or Elementor?

For a long time, themes and page builders have offered their users the possibility to download pre-built layouts. These are called "layouts".

These layouts are especially helpful for WordPress users who are not "artistically inclined" or don't have time to waste.

How does it work? Layouts are created by designers/graphic artists and made available to users who only have to click on a button to import the layout template. Then, the users only have to modify the texts, images and colors.

It's more than magical because anyone will be able to create and design their site in a flash.

On this side, Divi and Elementor Pro offer a nice range of layouts to download. The free version of Elementor is, of course, less rich than the pro version.

5.1 - Divi Layouts

When you activate the Divi Builder (or Visual Builder) on a page or article, a screen appears to suggest the type of layout you want:

Choisir la mise en page de Divi
Choose the layout

By choosing the "Choose layout" option, you will access the complete library of Divi layouts.

Choix de Pack de Layout Divi
Choosing the Divi Layout Pack

You can then choose from 1260 layouts divided into 170 packs. This number is constantly evolving as Elegant Themes adds 1 new pack of layouts every week, that is to say more than 30 layouts per month (each pack is composed of 7 to 9 layouts).

Pack Shop Divi
Example Shop Divi Pack: 7 layouts
Exemple Pack Agence Divi
Example Divi Agency Pack: 9 layouts

Each layout pack allows to build most of the pages of a site with the same harmony: home, contact, blog, portfolio, shop, etc.

The images imported with these layouts are royalty free and can be used in your commercial projects.

5.2 - Elementor Layouts

Like Divi, Elementor allows you to import ready-made layouts.

Telecharger le Modele Elementor
Download the Elementor Model

When you activate Elementor on one of your pages or articles, you will see a small grey icon. Clicking on it will take you to the template library.

Layouts Elementor
Layouts available in Elementor

The templates are divided into 2 categories: Blocks or Pages.

Here, no notion of "pack". You will have to look for pages that are in harmony according to their visual or their name. For example: hotel, restaurant, agency.

You will also see a red badge that says "pro". This means that these layouts are only available in the pro version of Elementor.

As for the "blocks", they are a part of a layout. You could also call it a page section. This way you can import only parts of a page instead of the whole layout.

These "blocks" are partly derived from the layouts proposed in the "page" section.

Elementor offers 210 pages + 340 blocks. Be careful, these figures are for the pro version. In the free version, only a few layouts are available.

5.3 - Quick comparison in a table

This small table allows you to quickly compare the layouts proposed by Divi or Elementor:

DiviElementor Pro
Blocks (section or part of page)0340
Pages (full layout)1260210
Layout packs (7 to 9 layouts)1700

If Divi is poorer in modules (widgets), it makes up for it with its rich layout.

6 - Features: Divi or Elementor?

Besides modules, widgets and layouts, Elementor and Divi offer other features.

These are directly integrated into the page builder and are not necessarily visible at first glance.

DiviElementor
(pro)
1 - Management of the libraryxx
2 - Import/Exportxx
3 - Browserxx
4 - Responsive modexx
5 - Historyxx
6 - Element Globalxx
7 - Dynamic Contentxx
8 - Integration in Gutenbergx0

So, this table shows that the two Page Builders are equivalent in all points (or almost), at least in the most important features that we can expect from a page builder!

Read also : 8 Divi features you should use!

6.1 - Management of the library

Divi and Elementor handle the "library" functionality perfectly, each in its own way, but the result is the same.

The Elementor or Divi library allows you to store sections, modules or even entire layouts in one place for later use.

The library can be used as a backup as well as a storage to save time.

Divi Library

To save a layout to the Divi Library, simply click on the "arrow in a circle" icon. Your entire layout will be stored in the library.

Of course, you can save modules, sections or lines in the same way. You don't have to save the whole layout.

Sauvegarder Dans Bibliotheque
Save to Divi Library

Then you will find these items saved in the Divi Library.

Bibliotheque Divi
Divi Library

Go to the Divi tab > Divi Library. There you will find all your saved templates.

Elementor Model

The Elementor template library is managed in the same way. When you want to save a layout to your "templates", just click on the triangle at the bottom left. Then select the "save as template" option.

Enregistrer Comme Modele
Save as Template

You will give a name to your layout which you will then find in Templates > Saved templates.

Bibliotheque Modèles Elementor
Elementor Template Library

Warning! Elementor sends this template library to indexing! I guess this is not very good for SEO. So, make sure to set the Elementor Templates library to NoIndex via your SEO extension (like Yoast).

Learn more about the Elementor Library Template.

6.2 - Import/export functionality

Divi and Elementor offer an import/export feature. This allows you to export a layout or section of your site for import into another site.

Or conversely, you can get an external layout and import it into your site!

This feature is just great and saves you a lot of time.

Read more about import/export with Divi.

6.3 - Navigating within a layout

This feature may seem trivial, but it's not. The "layers" for Divi is the equivalent of the "browser" for Elementor.

Navigateur Layers Divi
Divi Layers to quickly navigate through layout sections
Navigateur Elementor
Elementor browser to quickly see the layout composition

In the blink of an eye, you will see the composition of your layout. This is ideal for moving sections around in long pages.

Of course, if you name the sections that make up your layout correctly, it will be easier for you to recognize them within the browser.

However, I don't know if this is possible with Elementor (I haven't figured out how to name a section yet...).

6.4 - Managing the responsive

Fortunately, Elementor as Divi allow you to act on the responsive of your site.

Gestion Responsive Divi
Responsive Divi Management
Responsive Elementor
Responsive Elementor

Just activate the view you want to control: desktop, tablet or mobile.

To learn more, read this guide to Responsive with Divi or the Elementor documentation.

6.5 - History management

We all have the right to make mistakes, and both Divi and Elementor have understood this!

You will be able to go back to subsequent actions if you have changed your mind or made a mistake.

Historique Divi
Managing action history with Divi
Historique Elementor
Managing action history with Elementor

Be careful, if you quit the page builder, the history will be reset to zero.

6.6 - Global element functionality

If you need to place recurring elements within your articles or pages, you can save a lot of time with the global element functionality.

This way, you will save time at the time of insertion but also at the time of the update of this element (which will be done on all the pages which use it).

Learn more about global elements Divi or the Elementor global elements.

6.7 - Dynamic content

Dynamic Content is a feature that allows you to turn any module (or widget) into a dynamic element that extracts its content from the database.

You can turn any static element into a dynamic element that automatically updates when its connected content changes.

Divi or Elementor manage this feature which can be very useful. Imagine if your client decides to change the tagline or even the title of the site! Your content connected to this dynamic element will be updated in an instant!

Learn more about dynamic elements of Divi or on the dynamic content from Elementor.

6.8 - Integration in Gutenberg

This feature is only offered by Divi, and is called Divi Layout Blocks. It is possible to use some Divi modules within pages or posts that use the native WordPress editor.

This is great because you don't have to enable the Divi Builder on an article to just insert one or two modules.

Read the full article dedicated to Divi modules in Gutenberg.

7 - Elementor, Divi & UX: what we love, what we hate...

The two page builders presented here are, in my opinion, the best available at the moment. However, they have good and bad sides. Let's just say that the 100% perfect one doesn't exist yet...

Often, it's a user experience (UX) story.

So when I'm asked the question: "Do you recommend Divi or Elementor? "I always say the same thing: "You have to try it to see which tool suits you best and meets your needs ".

Because, yes, there is no such thing as a ready-made answer.

It's like asking a photographer if it's better to go with Canon or Nikon? They both do the same thing in the end, right? They both take pictures. After that, it's the user experience that will decide and the affinity you have with the brand.

Are you more comfortable with one or the other? If you don't try both, how can you make up your own mind?

7.1 - Four reasons to adopt Elementor

  1. If you deactivate it, it doesn't leave any traces on your page, unlike Divi.
  2. Some of the design options offered by some of Elementor's widgets are very cool. I'm thinking of the logo carousel, image galleries and section dividers that have more choices than the Divi's dividers.
  3. I love the animated titles widget. Learn more about Animated Headlines.
  4. An ecosystem has grown up quickly around Elementor (more on that later). As a result, you will find a lot of additional widgets (free or freemium) on the official WordPress directory.

7.2 - Four reasons to scream with Elementor

  1. The control panel remains fixed to the left of the screen. If you work on a small computer, the remaining space is just enough to understand the construction. To remedy this, you will have to add an add-on (extra plugin).
Panneau Elementor
  1. We can't activate Elementor on the fly when we visit a page from the front-end. We are therefore forced to go through the administration of the page to activate the builder. This is not the case with Divi which offers both possibilities.
  2. There are no multiple display options. You can only view the layout as you see it, unlike Divi which offers several display modes (in grid, wired, hover).
  3. To leave the builder, you will have to click two or three times to return to the page administration (back-office). You simply can't leave the builder in 1 click (hamburger icon in the top left corner, then "return to the WordPress editor"). It's quite annoying.

7.3 - Four reasons to adopt Divi

  1. The multitude of layouts to download. Most of them are very creative and are perfect for low budget projects.
  2. The intuitiveness and UX of the builder. For sure, when you use it for the first time, you will be a bit lost (like Elementor, by the way) but once you understand how it works, it is very easy to customize sections or modules. The user experience (UX) is also great. For example, the options panel can be moved at will and does not encroach on the width of the screen (this is just one example among many).
Panneau Divi
  1. There are lots of tutorials and resources on the web about Divi. A big community has grown up around this tool. By choosing this builder, you will never be lost! You will surely find a solution to your problem.
  2. Constantly evolving or improving. Divi updates about 3 times a month and implements an improvement or a new feature each time. It's reassuring to choose a theme or page builder that evolves as needed and is seriously maintained by its developers.

7.4 - Four reasons to be critical of Divi

  1. The French translations look like nothing! You will have to add a plugin to get Divi in "good" French. Better yet, keeping Divi in English is a solution to consider.
  2. The editor loads twice. This is not always the case but it is annoying when it happens.
  3. If you deactivate Divi, many traces will remain on your pages. You'll have to clean Divi shortcodes with a plugin.
  4. Sometimes, you click on a text to modify it and the cursor "bars". This is annoying! So, it's better to edit the text from the settings of the module itself.

8 - Resources, community, freebies...

Already, the WordPress community is "rich", at its core. So it's no wonder that the "good tools" are also valued and supported by their users and third-party developers.

By the way, Elementor and Divi have a nice community.

8.1 - Elementor Community

Even though Elementor is newer, the community supports it wholeheartedly! Just look at the number of add-ons and plugins that are available on the official WordPress directory. He speaks for himself.

But beware, most of these extensions are freemium. However, there is already plenty to do with the many free versions.

Don't fall into the trap, either, of installing dozens of additional extensions just because they are "free"! This could have an impact on your site (slowdown, bugs, conflicts, increased risk of security breaches).

8.2 - Divi Community

On the Divi side, the community has been well established for years. There are many sites and marketplaces that offer free and paid resources (Divi Den, Aspen Grove, Divi Cake, etc.). Find the list of these resource sites here.

In addition to these sites, the community is also found in Official Divi Nation MeetUps. The movement has more than 6500 members in 57 groups in 20 countries. Go here to find the Divi MeetUp nearest to you.

More recently, Divi announced the launch of its MarketPlace to bring all Divi resources, both free and paid, together in one place.

The idea is to create an official Divi resource directory. Nothing is explicit yet and we don't know if these resources will be available directly from the WordPress back-office (like the WordPress themes and extensions directory) or if they will be embedded in the Divi Builder (like the layouts)... Read this article to learn more about Divi Marketplace or to apply as a "designer".

Finally, you will find some free plugins on the official WordPress directory but the resources available here are "small committee". Discover also 14 free Divi extensions.

9 - Divi or Elementor? I'm the one asking you the question!

Well, as you know, I'm a bit partial to Divi, otherwise I wouldn't be writing this blog...

But it was not always the case! At the beginning, I had a hard time finding my marks and understanding how to tame it to succeed in making nice websites with...

It's like everything else, really!

When you first learned to drive, you didn't feel comfortable... Well, with WordPress, it's the same thing. Whether you choose Divi or Elementor, you're bound to need some time to adjust.

Once you master one of these two tools, you will not be able to change it. This is the way of the human being...

That's why we see everything on social networks: Arf Divi it's crap! or Beurk Elementor it sucks!

Simply because these people have a habit and do not want to change it. And then, the choice they make is obviously the best one!

So to conclude, I'll let you in on a little secret: I use Divi on a daily basis for my own sites and those of my clients. However, I'm not stubborn and Elementor is part of my WordPress training program (at the FCC and in a training organization).

Why? Because it is a good product that has the advantage of offering a free version on the official WordPress directory.

I think it's fairer not to push students, job seekers or people in retraining to buy a premium product.

On the other hand, if Elegant Themes proposed a free version of Divi on the official WordPress directory, it is this tool that I would propose in my trainings, without any doubt.

Now it's your turn to comment!

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40 Commentaires

  1. Delphine

    Une explication claire et transparente, ça fait plaisir !!! Pour ma part, je crise effectivement sur certains petits détails avec Divi mais il reste super intuitif et les astuces que l’on peut trouver sur le net (surtout sur vôtre site 😉) nous aide énormément ! Merci beaucoup pour vôtre aide au quotidien !!!

  2. Sylvain - Easy-IT

    Super article très complet.
    Pour ma part je suis Elementor depuis 2 ans environ.
    On est vite limité avec la version gratuite.
    Après il y a un truc que je n’ai pas réussi à faire avec Elementor (et qui m’a valu de belles crises de nerf) : quand les pages utilisent un modèle enregistré et que l’on met à jour le modèle dans la bibliothèque prévue, je n’arrive pas à mettre à jour les pages qui ont déjà intégré le modèle.
    Tu confirmes ou je m’y prends comme un manche ?

  3. jean-luc Robert

    Hello Lycia
    Je suis un utilisateur de DIVI depuis Juillet 2018, et en septembre de la même année j’ai commencé une formation DIVI, suivi d’une formation Avancée sur le site ElegantSchool. En plus je sais que Julien est en train de mettre à jour ça formation.
    Alors bien sûr pour moi je reste avec DIVI, au vu de l’investissement fait pour l’apprendre que ce soit en temps ou en argent.
    Mais je suis content que tu as fais ce comparatif, ça m’a permis de savoir qu’Elementor est certainement tout aussi bien et que peut-être un jour pourquoi pas l’utiliser aussi.

  4. Sharp M.

    Hi Lycia, you have performed a magnanimous feat to pull this all together.
    Now, I agree with your final conclusion, and it may be something Elegant Themes could broaden their base, but somehow I don’t see it would be sustainable with their business model.

    I recently became a Lifetime member of Elegant Themes, after seriously weighing up all the options; decided to let my multiple site Elementor Pro licence expire in favor of Divi. Why? Simple, because whatever Divi is lacking today, I am confident there is a serious commitment from the company to include the feature in future updates. e.g. not having a pop-up builder: it is easy enough to use a third-party plugin, or build the functionality myself from the powerful module features already there.

    Basically, I am not moving anywhere, because of the amazing support, pricing model, regular updates and they are constantly thinking of what we need in the builder. A perfect example, how they swept the market with the Theme Builder. This is a game changer and it just keeps getting better. Sure I have had to upgrade my hosting to meet the growing PHP resources, but since I only host WordPress and Divi, I could care less.

    Elementor on other hand, has a mean-spirited pricing model. Remember they pulled the unlimited license without warning and replaced it with a 1000 site limited plan. Quite tricky! When the background video on mobile just stopped working, they played dumb for months, telling us it was the browser. I have insane emails from their support staff to prove it, when they knew all along why it just stopped working. Finally, I tried to become an affiliate and got the most rude response you can imagine: one word response, rejected. When I complained they said I was not an influencer; OK, I hope that helps to balance your comparison. I think you need to compare the company, philosophy, and its support staff, rather than just compare the products. If you want to see the correspondence between Elementor, I am happy to share it with you privately.

    Thank you for taking the time to do this analysis and I am sure it will become a benchmark for feature lists and maybe get the attention of the two rivals.

  5. Jean-Luc Vandeweghe

    Encore un très bon éclairage. Merci bcp Lycia
    J’utilise Divi depuis 5 mois. J’en suis globalement satisfait, sauf pour le SEO.
    Par exemple, alors que les balises Title et Alt sont bien présentes sur mes images de la library Divi, ces balises sont absentes du paramétrage du module Image>Avancé>Attributs. Il faut donc les écrire à nouveau sinon le scan SEO signale systématiquement l’absence de ces balises.
    D’autres aspects me chagrinent encore un peu, mais c’est peut-être dû à mon manque d’expertise Divi.

  6. Santos Duval

    Merci pour ce comparatif très complet. N’étant pas professionnel mais ayant acheté Divi, je trouve que trouve que leur service client est réactif. Par contre ce qui m’agace (outre ma probable incompétence) c’est, dans le Front End, de ne pas pouvoir, au sein du même module « texte », modifier une partie du texte (l’aggrandir, le mettre en gras, souligner, changer sa couleur….etc) pour la mettre en exergue comme on peut faire dans Word ou Powerpoint

  7. Denis

    Joli comparatif, bien fouillé. Les deux produits sont très bons, mais pour l’instant, je suis content de DIVI et ne suis pas dans l’immédiat dans l’intention de changer. En effet, c’est comme tout mais il n’y a pas, pour ma part que l’habitude qui fasse que l’on ne change pas aussi facilement de logiciel. Pour appréhender un nouveau produit, il faut du temps pour le maitriser, et ça, c’est un vrai investissement. On est donc obligé de faire des choix. C’est un peu comme quand on utilise Lightroom et photoshop, on ne va pas changer demain pour Affinity à moins d’avoir un bon motif; c’est la même chose avec les tableurs, si on est déjà un utilisateur averti d’excel on ne va pas aller voir ailleurs comme ça du jour au lendemain.

  8. Lycia Diaz

    Hi Sharp !
    It’s great to have your return! Honestly, I have never had to deal with either of the two supports but from what I have seen everywhere, ElegantThemes Support seems to be of very good quality. For this article, the idea was not to disparage but to make it clear that the two tools are equivalent. And indeed, the philosophy of the company can tip the scales enormously. For me too, I don’t always look at the price and what matters most to me is the user experience (UX). What I found with Divi.

  9. Lycia Diaz

    Salut Sylvain ! Merci.
    Alors, je ne pourrais certainement pas répondre à ta question. Comme tu as pu t’en douter, je n’utilise pas très régulièrement Elementor.
    Mais c’est bizarre, quand même, ça devrait marcher.

  10. Lycia Diaz

    Merci Delphine !

  11. Lycia Diaz

    Merci Denis !
    Tout à fait d’accord !

  12. Lycia Diaz

    Merci Santos !
    Oui, effectivement ce n’est pas possible mais c’est pareil pour tous (je pense) : Gutenberg, Elementor, Divi. Ce que tu veux faire, c’est du CSS inline. Tu pourrais alors éditer ton texte en HTML et ajouter des < span > avec des classes ou dans des balises < style > pour relooker certaines parties de ton texte. https://www.codecademy.com/articles/html-inline-styles

  13. SHARP

    We are on the same page. Just wanted to look at all aspects of comparison.

  14. Julien

    Bonjour Lisa,

    J’ai commencé avec divi , je commence à me poser la question de changer de builder.

    Pour des gros projets je travaille avec Beaver Builder.

    Quand je vois la communauté qu’il y autour d’elementor et les plugins on se pose sérieusement la question à quand le changement 😬🤔👍

  15. SHARP Michael

    Je changerai quand il y a une fonctionnalité / fonctionnalité dans la portée des exigences du client, qui ne peut pas être réalisée sans pirater CSS ou un plugin dans mon builder / thème. Jusqu’à présent, cela ne s’est pas produit avec Divi Theme et Divi Builder.

  16. Lycia Diaz

    Yes ! I’m agree with you. Maybe my english is so bad 😉

  17. Lycia Diaz

    Yes, Divi give us a lot of solution to give satisfaction 😉

  18. SHARP Michael

    No, i understand your port’s for the article. My French is bad. 😁

  19. momo-fr

    Si tu veux des statistiques globales BuilWith en donne. Globalement Elementor est en passe de dépasser la base active de Divi sur le Web. Ce dernier reste très présent aux US et en Angleterre. En France les tendances sont aussi à un duel nul. Sachant que Pojo vient de lever 15M$ ça laisse augurer un bon coup de boost au développement d’Elementor. Il est dommageable que le theme builder pour Divi ai pris tant de temps (+18 mois).

  20. Lycia Diaz

    Merci Momo ! Oui, il s’est fait désirer !

  21. Robiniou

    Bonjour Lycia,
    Merci pour tous ces éléments et cette comparaison.
    Pour ma part je découvre cela car j’utilise plus TYPO3 et Magento (dans la cadre de mon travail) mais pour mon futur projet perso / pro Divi est dans la course 🙂

    Juste comme ça, et sauf erreur, dans ton point 8.1, tu notes :

    « Mais attention, la plupart de ces extensions sont freemiums. Toutefois, il y a déjà de quoi faire avec les nombreuses versions gratuites. »

    Ne voulais-tu pas écrire : « Mais attention, la plupart de ces extensions sont premiums. Toutefois, il y a déjà de quoi faire avec les nombreuses versions gratuites. »

    Bonne fin de journée.
    Robin

  22. Lycia Diaz

    Salut Robin,
    Bonne remarque !
    Premium = payantFree = gratuitFreemium = gratuit puis payant 😉
    En fait, rares sont les extensions gratuites. La plupart du temps, elles sont payantes mais proposent une version gratuite très « light ». C’est le cas d’Elementor. Divi est Premium alors qu’Elementor est Freemium. Tu vois l’idée ?
    C’est un peu comme les Apps de l’App Store (iPhone). Elles sont gratuites avec des « achats intégrés ». Chez WordPress, on parle de Gratuit, de Freemium et de Premium. En gros, Elementor propose des achats intégrés alors que Divi est payant dès le départ.
    Est-ce plus clair ?
    Je suppose que tu n’es pas le seul à t’être posé la question et tu as bien fait, j’aurais dû le préciser dans l’article.
    A bientôt
    Lycia

  23. ahmed chikh

    Revue logique.

  24. tipi

    Bjr Sylvain – Easy-IT sur 13 mars 2020 à 12:49
    « Après il y a un truc que je n’ai pas réussi à faire avec Elementor (et qui m’a valu de belles crises de nerf) : quand les pages utilisent un modèle enregistré et que l’on met à jour le modèle dans la bibliothèque prévue, je n’arrive pas à mettre à jour les pages qui ont déjà intégré le modèle.
    Tu confirmes ou je m’y prends comme un manche ? »
    As tu trouvé une réponse ??

  25. Enryo

    Bonjour,

    J’avoue avoir découvert ce site en menant une recherche sur Google de type « Je déteste Divi »…

    J’ai commencé avec Elementor, je suis novice en création de sites web (je n’en suis qu’à mon troisième…), mais j’ai du mal à comprendre comment on peut aimer l’interface utilisateur du Divi Builder ou plutôt, comment on peut la préférer à celle d’Elementor.

    J’imagine que je ne fais que gratter la surface et que le DB est plus poussé qu’Elementor, mais pour un néophyte, aucun doute possible, Elementor est beaucoup plus intuitif que le Divi Builder.

    Sans compter qu’avec ma connexion Internet de campagne, Elementor est super fluide alors que DB est lent à s’en taper la tête sur la table.

    En tout cas merci pour l’article, je garde votre site dans mes favoris, même si je pense que je ne reviendrai pas sur DB avant d’avoir beaucoup progressé dans mes compétences.

    Bonne continuation !

  26. Lycia Diaz

    Vous avez bien créé un Global Widget ? Tipi et Sylvain ? Regardez cette vidéo. (version pro uniquement, of course)

  27. Nicolas REGINSTER

    J’utilise Divi et elementor chez des clients différents et je trouve que elementor est vachement plus complet. Le seul point fort de divi pour moi et son prix plus attractif.

  28. cedlannoy

    Superbe cette article !
    Bravo
    Je serai curieux d’avoir la même comparaison en matière de SEO.
    Le poids des scripts, des css, la qualité du code, …

  29. Lycia Diaz

    Ah oui ! Bonne idée pour une prochaine mise à jour de l’article.

  30. modjo

    Merci, super comparatif

  31. Gentil

    Bravo super comparatif que je vais montrer à certains clients…

  32. Menelwen85

    Merci pour cette super analyse Lycia car je vais avoir l’opportunité de découvrir Elementor Pro (pour un site qui va bientôt être réalisé) et je voulais savoir ce qu’il apportait en plus (ou pas) par rapport à Divi que j’utilise depuis maintenant un an et grâce à ton Workbook ^^

    Et je dois pas être humaine alors car j’aime découvrir de nouvelles choses sans forcément prendre parti !

    (je mets en-dessous le lien vers un site que j’ai conçu, un de mes « bébés » en quelques sortes)

  33. Lycia Diaz

    Merci pour ton message Menelwen 😉 Oui, tu as raison, pas tout le monde est réfractaire à la nouveauté ! Pour le lien de ton site, je ne l’ai pas trouvé dans le commentaire. Tu as oublié de le mettre ?

  34. Lycia Diaz

    Merci Menelwen. Sympa le site !

  35. Kambro

    Merci pour cet article.
    Qu’en est-il pour l’avenir de chacun des constructeurs comparés : j’aurais une préférence pour celui qui a le plus de chance de durer.

  36. Lycia Diaz

    Salut Kambro, les deux ne sont pas prêt de disparaître 😉

  37. Kambro

    Merci pour votre réponse.

  38. Richard

    Pour ma part j’utilise Divi depuis maintenant pas loin de 2 ans je crois, j’ai également été amené à travailler avec Elementor pour un de mes client qui le préfère à Divi.

    Si je devais faire un comparatif très rapide je dirais que Divi est moins réactif qu’Elementor, c’est parfois très agaçant, il consomme énormément de RAM et plante régulièrement, à moins peut-être d’avoir une config de gamer de haut vol ? Divi n’utilise pas Flexbox (CSS) alors que la fonctionnalité est présente depuis plusieurs années maintenant, très stable et super fonctionnelle. C’est vraiment dommage !

    Pour Elementor, l’interface bien que très réactive, est moins bien « rangée » je trouve. On trouve difficilement certains réglages de style là ou Divi a très bien catégorisé ses paramétrages (malgré la traduction hasardeuse). J’ai l’impression également que les mises à jour causent plus souvent des bugs que sur Divi.

    Le theme builder de Divi est selon moi beaucoup plus pratique à utiliser. Encore une fois Divi gagne sur la clarté et Elementor sur la fluidité du builder.

    Elementor dispose de certaines options vraiment sympa comme le fait de pouvoir enregistrer des paramétrages de polices, gérer l’alignement très simplement (grâce à Flexbox) et est plus riche en modules que Divi.

    Mais clairement Divi garde ma préférence (pour l’instant) car il est très stable, nécessite très peu d’autres plugins pour faire un site vraiment bien et le thème Divi lié au builder rend le tout très efficace à la mise en place.

  39. Lycia Diaz

    Merci beaucoup Richard pour tes précisions. Je suis d’accord sur pas mal de points et notamment sur celui au sujet du Thème Builder qui est plus avancé sur Divi. Toutefois je ne suis pas sûre au sujet de la Flexbox. Je pense que Divi l’utilise dans son code, en tout cas, mais pas au niveau des options pour l’utilisateur. Il m’arrive de modifier le CSS de Divi et il n’est pas rare de tomber sur des propriétés de la Flexbox, d’où mes doutes à ce sujet… en tout cas, merci pour ton commentaire !

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