But why is the Divi theme so popular with bloggers, developers, freelancers and Web agencies ? It could almost annoy you, couldn't it?

To be honest, when I first discovered WordPress, I only knew the free themes, the ones available in the tab Appearance > Themes and I quickly became aware of the limitations imposed by free themes...

So I started using premium themes purchased on the Themeforest platform. Not only is it not cheap, but there's a big selection to be made! You can find everything you need!

Good and not so good (to be nice), without forgetting the many bugs during updates and above all, this damn (sorry for the term) Visual Composer embedded in most of these premium themes, which does not want to update itself in due time and which can then constitute a security flaw...

In short, a real bore, until the day a developer tells me about Divi of ElegantThemes. Kézako? Without wasting a minute, I try it and then everything becomes clear, or almost clear....

In this article, I invite you to discover why I chose to work with this WordPress theme. Here is the program:

  1. A Lifetime license
  2. Everything included in the license
  3. The Divi Builder
  4. The Design Initiative
  5. Easy to maintain
  6. Infinite customizations
  7. The advantage of importing and exporting layouts
  8. The library
  9. The community
  10. Tons of resources

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Reason #1: Divi offers a lifetime license!

In my opinion, this is the number one reason for its success. The ElegantThemes platform has it all!

While everyone starts offering monthly subscriptions, you want to - here they are, swimming against the current and it's good for them.

In short, Divi is a premium theme available under an annual license for an amount of $89 or you can opt for a "lifetime" license for an amount of $249, which you will only pay once and which you can use on an unlimited number of projects.

When you see that on ThemeForest, you buy a theme for an amount between 50€ and 90€ and that the license is included for a single project, the calculation is quickly done: freelancers or web agencies are largely winners by choosing to work with this tool!

To know more about the Divi theme prize and get comparisons with other WordPress themes. You'll be surprised!

Reason #2: the Divi theme and all that follows...

You will have understood it, if you design sites regularly, you will earn money with the license offered by ElegantThemes.

What is really crazy is that the license, whether annual or lifetime, gives you access to all the themes available on the platform, i.e. 87 themes, as well as to plugins like Bloom or Monarch !

Enough to satisfy the needs of all website creators.

Well, to be honest, Divi is great, just like his cousin named Extra - which looks like him but is more oriented towards "blogs magazine" - but the other 85 seem outdated....

Reason #3: the famous Divi Builder

And what an argument this Divi Builder has!

The Divi Builder is an extension that can be used with any WordPress theme. However, it is already included in Divi and Extra.

To avoid any confusion, I suggest you discover the differences between Divi and Divi Builder.

This is a page builder, also called a Page Builder. It is a kind of competitor of Visual Composer or Elementor, to name but a few...

Thanks to the Divi Builder, you can build your pages or articles with a complex layout, sections or colonages without any effort.

Read this article to better understand how the Divi Builder works within Divi and WordPress.

In addition, since version 3.0, the Divi Builder offers a Front-End experience, i.e. you can edit your pages on the "live" side, on the fly, while seeing your changes directly. This new option saves a lot of time for website designers.

Also to be read: how to continue using the Divi Builder as a back-end from WordPress 5.0.x?

Reason #4: "the Divi Design Initiative"

The Divi Design Initiative has been implemented to provide Divi users with hundreds of pre-designed layouts packs which will save you a lot of time when creating your web pages.

These layouts are ready-made layouts that you can download directly from your page with the active Divi Builder.

To benefit from these advantages, you must, of course, be in possession of an active license, without forgetting to enter your API key in the Update tab of the theme settings.

Reason #5: Easy maintenance

If you are a user of premium themes available on Themeforest, you may have noticed that some themes are difficult to update automatically, some even require you to manually install the embedded plugins (via FTP)...

It's really not good for your customers or even for you.

Unlike ThemeForest, Divi offers a gateway that allows you to enter your API in order to update its theme with a simple clickit's a real pleasure!

This is also one of the reasons why I regularly carry out site redesign with Divi.

Did you know that you can test Divi for free? Go to this page and click on "TRY IT FOR FREE"

Reason #6: a treat to customize!

This theme is relatively easy to customize from the administration but also via a Child Theme.

The code is easy to read and modify even if you are not a developing crack, the proof is that I can do it myself!

Discover all my tutorials to customize Divi.

In addition, there are many plugins that will allow you to go further in the customization of your site with Divi.

Reason #7: the ability to import and export layouts

A "layout" is the English word for "layout", we talked about it earlier.

When building a page via the Divi Builder, it is possible to to import or export this Divi layout.

This is a huge time saving:

  • You can export a layout built into site A and import it into site B,
  • You can save a layout in your library and use it later, within the same site
  • You can use a layout built by a designer and insert it into your site
  • etc.

Reason #8: the Divi library

The Divi library will allow you to save a layout you have just built in your site for later use (as seen in the previous chapter).

With a few clicks you can use your own layouts without having to duplicate your page or article upstream.

This technique is similar to the import/export of layouts but internally and will save you valuable time.

Not to mention that this library can also be used as a page backup or A/B Testing.

Reason #9: the incredible Divi community

Since Divi is a very popular theme, a real community revolves around it!

If you are stuck or looking for an answer to one of your questions, you will easily find help. By choosing this theme, you are not ALONE, unlike many other WordPress themes.

Of course, you will often find tutorials in English but on ASTUCES DIVI, you will find some Divi tutorials in French AND English as well as lots of advice and resources!

Reason #10: tons of resources.

It reaches a little bit the community... This theme arouses the enthusiasm of designers and developers who regularly create free resources or premiums that can be of great help for your projects.

You will have no trouble finding Layouts and Child Themes for download on dedicated sites. You will even find some free plugins for Divi.

You're not convinced?

Divi is a theme that is easy to customize, use and maintain.

When I create sites for my customers, I am serene because there are rarely any bugs, which is not the case for all premium themes.

But the biggest advantage is, as I told you, its LIFETIME license.

Thanks to this, freelancers and web agencies quickly amortize the initial investment and can use it 10 or 10,000 times, it will not change, so the license is very profitable.

Need more resources on Divi? Visit ElegantThemes' blog full of ideas and tutorials!

10 good reasons to choose the WordPress Divi theme
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